<aside> 📌 We’re testing hundreds of creatives across ad accounts in the beauty space every month.
And the best thing I can do for my amazing DTC community is to share what has been performing well for us lately.
These are also the most common creative angles/concepts that we are replicating across other verticals.
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<aside> 💡 It is one of the easiest creative formats in terms of production.
Good quality product shots/photography helps a lot (you can even use lifestyle images with models/creators/influencers that show the product in action), but the actual copy that’s used as text overlay is going to be your biggest play here.
Put yourself in your customers’ shoes and think about what message triggers them, then create multiple variations and only change the copy.
You can easily start testing the same headline and change the icons with the features/benefits, or keep the same features/benefits and have different headlines.
Use the winning combination to start testing multiple background images as well.
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<aside> 💡 We just used a simple mockup with the product, placed it on a solid color background, and leveraged one of our top-performing headlines as text overlay, plus a straightforward CTA.
The right side of the creative is actually where we put most of our testing efforts.
We had a bunch of variations of this same creative only by changing that video with the Founder with a UGC, slideshow, and close-up shots with the product, and we even tested videos highlighting reviews and other forms of social proof like PR.
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<aside> 💡 This is such a good way to repurpose older content or creatives that have been active inside the ad account before.
Take your top-performing UGC & static creatives and start mashing them up in different ways.
Break down any individual UGC videos that you have available and cut them down into 3-second sections (anything that sparks curiosity, product intros, talks about an outcome/end result, shows a quick before & after) that can be used as a HOOK for the mashup.
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<aside> 💡 If you have any good-looking product photography lying around (POW images work great as well) start mixing them up with Before & After images (a powerful way to demonstrate what results the product in the background can get) and copy that highlights customer reviews and the main value prop of that product.
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